FitTrack
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JOSEP PEDRO
Case study
Dara Scale
Description
The brief
FitTrack is a Canadian company, based in Toronto, that provides smart solutions for healthcare. Their aim is to create new way to achieve a healthy lifestyle.
The problem presented was to create a new brand language for their smart scale collection.
Human · Smart · Welcoming
The Solution
Solution
After analyzing the current market in terms of shape, use, sustainability and portability, we decided that the correct direction was to create a more soft appealing on the edges to avoid the traditional square shape. This creates a more human touch to a this technological product.
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Credits
Client
UENO
Awards
Testimonial
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More work
